The name and logo draw influence from both our chronically late target and the rush you get from the caffeinated drink. The packaging is bold yet simple with colors that lend to the contents.

To dispense RUSH as fast as possible, we innovated new ways to reach our target. Vending machines that use fast pay technology to streamline the process will be placed in subway stations, offices, and schools.  Functionality, user preference, and payment balances are all stored in our RUSH app.

The Home Heater is designed to compliment other small countertop appliances. It serves as a hot fridge that warms cans and dispenses quickly. 

RUSH will advertise on Facebook driving users to download the app and receive a free sample. 

The RUSH app functions as a quick pay tool and ordering device. Users may also use Amazon Dash.