logitech
defy logic | brand CAMPAIGN
the ask
We were tasked to develop a social media strategy and creative content to bring the second iteration of Logitech’s global brand campaign to life.
the approach
We kicked off a new era, launching Defy Logic 2.0, a fresh campaign that featured unique stories from impactful creators. We repositioned Logitech as a brand that defies expectation, translating the original message into humanizing, snackable content across all social platforms.
the results
The campaign succeeded in elevating positive brand sentiment and average engagement, driving an unprecedented volume of engagements, and amplifying the campaign through high profile brand-to-brand social media moments.
Social
TV
Check out the brand film launch by partner agency, Virtue Worldwide:
-
Creative Director: Taylor Moore
Art Director: Sorina Rosiou
Jr. Art Director: Jacob Prokell
Strategy: Natalie Placek
Partner Agency: Virtue Worldwide