Endeavor
234
brand identity
the brief
We had the opportunity to brand Prince William County Virginia’s Science Accelerator program, designed to help early-stage life science companies establish roots and thrive.
the approach
We brought Endeavor 234 to life by leaning into its unconventional name, building a bold identity that sparks innovation in an independent lab setting. With a look that breaks the mold, the brand feels refreshingly original—especially in the often-clinical world of biotech.
the results
The new logo was unveiled at Northern Virginia Bio & Beer in spring 2025.
logo
STYLE GUIDE
typography
photography style
applications
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Art Director: Trudy Chin Wing
Photographer: Amanda Chiaravalle