Lost Label
Brigade
brand identity
If you’re a minority straddling cultures in America, you know what it’s like to be mislabeled on sight. It’s exhausting—but it’s also fuel. That’s the spirit behind Lost Label Brigade: an e-commerce brand that owns the in-between and turns cultural limbo into a power move.
logo
editorial
Lost Label Magazine is a quarterly publication featuring interviews, essays, and special features.
merch
digital
Lost Label podcast features interviews from cultural purgatory.
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Copywriter: Jenny Yoon
Art Director: Chris Lumain