Lost Label
Brigade
brand identity
If you’re a minority growing up between two or more cultures in America, you live with expectations based on your appearance. It can feel frustrating, but it doesn’t have to be. Introducing the Lost Label Brigade, an e-commerce brand that celebrates being in cultural limbo.
logo design
editorial
Lost Label Magazine is a quarterly publication featuring interviews, essays, and special features.
merch
digital
Lost Label podcast features interviews from cultural purgatory.
-
Copywriter: Jenny Yoon
Art Director: Chris Lumain