Walt Disney
World
The Power of Magic | brand CAMPAIGN
the ask
When thrilling Universal Orlando began stealing market share from classic Walt Disney World, we were asked to help reestablish the original theme park as a place to experience wonder and joy.
the approach
At Walt Disney World, every moment, big and small, sparks something special—that’s the power of magic. We tapped into emotion by highlighting those candid, heartfelt interactions that occur when you enter the front gates.
the results
The print and digital work supported tv spots that featured iconic Disney songs conceptualized as poems, and the recipient of a 2019 Orlando Addy Award.
Digital
tv
Check out spots created by Allison Miller and Kelly Jenkins:
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Creative Directors: Allison Miller, Kelly Jenkins
Copywriter: Abby Napoli