logitech
social
the Ask
Our objective as social agency of record was to reach and inspire a global audience with targeted, engaging content, while guide existing fans through the consumer journey.
The approach
Working across Logitech’s social channel set, we represented several of their business groups including: brand, gaming, B2B, and education. We created data-driven evergreen and daily trending content, and developed social campaigns for new product launches.
the results
We drove steady annual increases in size of community, reach of content, engagements garnered by that content, and average annual engagement rate.
The going back guide
When August rolls around, ‘tis the season (for supplies, of course). We provided a dynamic visual comprehensive shopping list for going back to school, campus, and work, which brought us to The Going Back Guide, a social campaign launched on Facebook, Instagram, Twitter/X, and Pinterest.
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Creative Director: Taylor Moore
Art Director: Sorina Rosiou
Jr. Art Director: Jacob Prokell
Strategy: Natalie Placek